In a world where fortunes are sought through data-mining vast information repositories, the computer is our indispensable but far from infallible assistant. Personas demonstrates the computer’s uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name. It is meant for the viewer to reflect on our current and future world, where digital histories are as important if not more important than oral histories…
Personas asks the question, how does the internet see you? A vast question and one with complexities we are only just beginning to understand. The impact on our lives, especially those who have never known a time without ubiquitous hyperconnections, is particularly interesting to parents and educators.
Colleagues at school had some good insights about the nature of digital citizenship and the challenges of online identity provoked by this site. Data mining is a new, yet to be explored concept for many. Most people have ‘googled’ their own name at some stage to check out their online representation but this site attempts to summarise the data available to challenge us.
My own name produces 9 results and 6 of them are related to ‘me’.
‘Julia Gillard’ produces 29.
The issue of the many Darcy Moores’ has always existed, of course. By this I mean not just the many people with that name on our planet but the various notions of self one has and the challenges of representing (shifting) identit(ies) coherently.
I feel that the representation (the 6 that are mine) is basically as I want it to be and as it is. What really interests me deeply is how my two young daughters will manage their digital selves as they grow, learn and change.
It is going to be a fascinating journey.
I do wonder how you feel about the results ‘your name’ produces? Would you post and tell us?
BTW I have had no problems at ‘customs’.